All articles Meaningful & Screen-Free Gifts

Unique Gifts for 6-Year-Olds

A curated guide to the most unique gifts for 6-year-olds: what truly makes a gift memorable, how to match it to any child, and why keepsakes outlast toys.

By Dori FussmannUpdated
A beautifully illustrated open friend book lying on a wooden table surrounded by colourful pencils, pressed flowers, and handwritten notes, evoking a slow, meaningful childhood

There is a particular agony in standing in front of a toy display — or scrolling through an endless grid of options online — knowing that in two weeks the gift you are about to buy may well be forgotten under a bed. If you are shopping for a 6-year-old and feel the pull toward something more meaningful than another plastic set, you are not imagining that pull. You are responding to something real about this age, about this child, and about what gifts can actually do.

This guide is for gift-givers who want to get it right. Not just right for the unwrapping moment, but right for the years that follow.


Why Age Six Is a Gift-Giving Sweet Spot

Most gift guides treat 6-year-olds as a demographic category to be satisfied with popular toys. But developmental science tells a more interesting story about what’s actually happening at this age — and why it changes everything about what a meaningful gift looks like.

At age six, children go through big changes — socially, emotionally, physically, and mentally. It is a time of growing independence, expanding language, and more complex thinking. What’s particularly significant for gift-givers is what’s happening on the social front. Six- to eight-year-olds begin to pay more attention to friendships and teamwork, and genuinely want to be liked and accepted by their friends. This is not just a phase — it is a developmental turning point that reshapes what children care about and, by extension, what resonates with them as a gift.

Friendships let children broaden their horizons beyond the family, start to experience the outside world, form a self-image and build a social support system. In other words, the friendships a 6-year-old is forming right now are not trivial. They are formative. A gift that honours those friendships — that makes them visible, tangible, and preservable — is a gift that lands at exactly the right developmental moment.

At this age, children may start to show empathy, understand others’ perspectives, and manage their emotions better. They might also begin to form deeper friendships and resolve minor conflicts independently. They are old enough to understand that something is precious, and old enough to look after it. That is a narrow developmental window that most toys don’t try to reach — but the best gifts do.


The Four Categories That Actually Work at This Age

After accounting for temperament, interests, and occasion, most gifts for 6-year-olds that genuinely succeed fall into one of four categories. Understanding which category fits your child helps you avoid the “one more toy” trap — the gift that generates excitement for a week and clutter for a year.

Creative and Maker Gifts

Children at this exciting age are developing problem-solving skills and a love for both independent and cooperative play. Creative gifts tap directly into this by putting the child in the role of producer rather than consumer. Craft kits, art sets, sewing starters, and maker projects succeed because the child has something to show for the gift — a drawing, a sewn animal, a painted pot — that becomes its own kind of pride. Friendship bracelet kits remain popular at this age, and many kids already have their own; what makes one version succeed over another is a creative spin that lets them make something they haven’t made quite like this before.

The best maker gifts are open-ended enough to be revisited, not a single-use kit that ends when the materials run out. Look for things the child can continue — art supplies they’ll reach for again, materials they can add to.

Experience Gifts

An experience gift — a class, an outing, a day of doing something new together — is particularly well-matched to 6-year-olds because it puts the emphasis on memory-making rather than object-accumulating. An experience paired with a physical anchor — the outing plus a keepsake from it — is especially powerful: the experience is what they remember, and the object is what reminds them. For a child who already has plenty of things, giving them a time together can be the most thoughtful move a gift-giver makes.

Open-Ended Analog Play

When they were 4 or 5, kids loved mimicking their parents, but as they get older, imaginative play provides them the opportunity to create different scenarios and process information on their own terms. Open-ended toys — building sets, natural materials, figures without a fixed narrative — serve this evolving imaginative life. These are the gifts that don’t have a single right answer and don’t require a screen to operate. Classic board games are a perennial favourite for 6-year-olds, and this is also a good age for games because children are beginning to understand interacting with one another and becoming a good loser and a good winner.

The rule of thumb for open-ended play: if the toy tells the child what to do and in what order, it has a shelf life. If the child tells the toy what it is, it doesn’t.

Keepsake Gifts

This is the category most often overlooked — and the one most likely to still be treasured at 16. A keepsake is not just a pretty object; it is a container for memory. The best keepsake gifts at this age are ones that a child actively fills in or contributes to, rather than simply receives. They capture something real: a friendship, a feeling, a moment in time.

In a friendship book, two or more people vow each other their friendship through filling out a page in the other person’s album. This traditionally took place during special occasions like festivities or at moments of departure. The entries could be renewed during reunions or at another festivity — and so the friendship book created the opportunity to have a lifelong memory of the book-owner’s childhood friends. That centuries-old instinct — to capture friendship in written, illustrated form — is as relevant in a first-grade classroom as it ever was.


Why Screen-Free and Non-Toy Gifts Are Rising

The shift toward screen-free gifting is not a niche parenting trend anymore. It has moved into the mainstream, and the toy industry is taking notice. The toy industry has officially named this one of the defining trends of 2026, with The Toy Association introducing this year’s trend under the name “Cozy Culture,” pointing to rising demand for toys that feel intentional, calming, and human-centred.

The trend reflects a growing awareness among parents and caregivers that children face unprecedented levels of stimulation in their daily lives. Screens, notifications, and fast-paced digital media create a constant state of sensory input that many children struggle to self-regulate around. Cozy Culture toys offer a deliberate counterbalance, providing play experiences that are calming, tactile, and open-ended.

This is playing out beyond the toy aisle too. Efforts to delay smartphones and restrict social media for kids are accelerating in 2026, and “going analog” is emerging as a major lifestyle trend — from board games and puzzles to families embracing analog tools to create boundaries, reduce overstimulation, and support healthier childhood development.

For thoughtful gift-givers, this is a genuine opening. In a digitally exhausted world, more people are rediscovering the joy of slowing down, with stationery evolving into a deeply human, meaningful gift category — and 2026 is being called “the year of meaningful stationery,” where paper products become tools for connection, reflection, and wellbeing. A friend book, an illustrated journal, a beautifully made keepsake sits directly at the intersection of all these converging values.

As one gift publisher puts it: in a world dominated by digital screens, handwriting feels real — and what we are seeing is not a trend but a movement, because writing things down feels grounding, permanent, personal.


What Separates a Heirloom from Clutter

The question to ask of any gift for a 6-year-old is not “will they like it?” but “will they still have it at 16?” Most toys don’t survive that test — not because the child didn’t enjoy them, but because they were designed to be enjoyed once and replaced. The toys that persist are the ones that create rather than consume.

Think about it this way: the gifts that tend to become family heirlooms share a common structure. They are one-of-a-kind. They capture something that existed at a specific moment in time and could not be reconstructed. A photograph does this. A handwritten letter does this. A book filled in page by page by the people who loved a child when they were small does this.

After years of quick, algorithm-driven purchases, shoppers now want presents that feel personal, thoughtful, and meaningful — gifts that connect emotionally and reflect their values. That shift is especially powerful when it comes to gifts for children, because the stakes are higher. A disposable toy is easily forgotten; a book of handwritten memories from a child’s best friends at age six is not.

This season’s kids’ retail trends have been shaped by families’ desire for nostalgia and analogue activities, and it is easy to understand why. There is something the algorithm cannot replicate: the irregular handwriting of a seven-year-old best friend writing “you are my funniest person.” The drawing of a stick figure that is supposed to be you. The favourite colour recorded by someone who actually knows. These things are not scalable. They are not re-orderable. They are, in the truest sense of the word, unique.

Friendship books were first used by students to commemorate the people they encountered; early on, the books were prepared by hand, with small illustrations inserted alongside a friend’s signature and a passage of text. The modern friend book for children carries forward that same essential gesture: I was here, you were here, and we knew each other. At six years old, that gesture is profound — and a book that preserves it will mean more and more as the child grows.


Practical Buying Guidance: Matching the Gift to the Child

No gifting guide is complete without honest help on how to apply it. Here is a practical framework for choosing the right unique gift for a 6-year-old, based on the child’s temperament, the occasion, and the budget.

Match the Gift to the Child’s Temperament

Some 6-year-olds are natural makers: they want to produce something, get messy, build or craft or create. For these children, a maker kit or art set is well-matched — the emphasis should be on quality materials and open-ended use. Other children are intensely social: they light up in groups, talk constantly about their friends, keep every birthday card they’ve ever received. For these children, a keepsake built around those friendships — something that gives the relationships a physical form — is the gift that will matter most.

Birthday gifts for a 6-year-old should feel special and exciting, and the starting point should be what makes this particular child unique — are they a budding scientist, an aspiring artist, or an active adventurer? A gift chosen for a generic 6-year-old rarely lands as well as one chosen for the specific person you are shopping for.

Match the Gift to the Occasion

Occasion shapes meaning. A birthday surrounded by friends is the perfect moment for a friend book — you have the people, the energy, and the emotional peak all in one place. An end-of-year party, a farewell before a family moves, a graduation from kindergarten to primary school: these are the moments when friendship is most felt and most in need of being recorded.

Historically, friendship books were passed around during special occasions and at moments of departure, with entries renewed during reunions or at another festivity — a tradition that maps perfectly onto the rhythms of a child’s school life. The last day of year one. The birthday party where all the closest friends are gathered. The farewell picnic before a family relocates. These are the moments that deserve more than a toy.

Budget Guidance and What to Avoid

Many parents find that one high-quality gift provides better long-term value than several inexpensive novelty toys. For keepsakes especially, quality matters more than it does for toys — a beautifully made book that will be handled and re-read for years is worth more per memory than a cheap version that falls apart. That said, the most powerful element of a friend book is not its physical production value but its content: the handwriting, the drawings, the little details that only a 6-year-old’s friends could provide.

What to avoid: licensed merchandise tied to a media property the child currently loves but may not love in six months; single-use kits that end when the materials run out; purely digital or screen-based “experiences” that leave no physical trace; and anything that requires the child to be passive. The best unique gifts for 6-year-olds require the child — and ideally the child’s whole friendship circle — to do something, make something, or record something.


The Gift That Grows With the Child

There is a particular category of gift that doesn’t just delight in the moment but compounds in value over time. A friend book given at six is charming in the year it was filled in. At ten, it is a window into a world the child can barely remember. At sixteen, it is a piece of their history — proof that they were loved by specific people at a specific, irretrievable time.

This is the logic behind Album Amicorum’s illustrated Friend Book. The album amicorum — “album of friends,” or friendship book — was an early form of the autograph book and the modern friendship book. It is a centuries-old form that survived because it does something no other object can do: it gives friendship a body. Album Amicorum’s version of this tradition is designed specifically for children — beautifully illustrated, with prompts that draw out handwritten memories, favourite things, drawings, and messages from the people who matter most.

The result is not a toy. It is not a keepsake in the generic sense. It is a collection of friendships that can never be recreated — because the children who filled its pages were six years old exactly once, and the things they wrote were true exactly then.

If you are looking for a gift that a 6-year-old will still treasure at 16 — one that captures real friendships, handwritten by real people — the Album Amicorum Friend Book was made for exactly this moment. It is the right gift for the right age, given at the right time: when friendships are new and electric and feel like the whole world, and when a child is old enough to understand that something worth keeping is worth keeping well.


10 Unique Gifts for 6-Year-Olds That Aren’t Toys

1. An Illustrated Friend Book — The One Gift That Captures Right Now

Best for: Girls and boys · Birthday, end of school year, farewell · ~£25–£35 There is exactly one gift on this list that does something no other gift can do: it captures the child’s actual social world at age six, in their friends’ own handwriting, at the precise moment it exists. That gift is a beautifully illustrated friend book — the kind where friends fill in their favourite colour, their best memory together, a drawing, a wish — page by page, over time.

At six, children are in one of the most socially vivid seasons of their lives. They have best friends with specific names. They have inside jokes. They are forming the first friendships they will remember as adults. A friend book meets that moment and holds it. Unlike a toy, it does not wear out or get superseded by a newer model. A decade from now, those pages — handwritten, slightly wonky, entirely real — will be more precious than almost anything else from this age.

The market for this kind of keepsake has grown in recent years, with both independent makers and dedicated stationery brands offering illustrated friend books at a range of price points and styles. What to look for: generous page layouts that give friends real space to write and draw, high-quality paper that won’t bleed through when coloured, and illustration work that is beautiful enough that the child actually wants to look after it.

Lasts because… handwriting, drawings, and the names of six-year-old friends are irreplaceable. The book becomes more valuable with every passing year, not less. It is the only gift on this list that can never be recreated once the moment has passed.


2. A Pottery or Clay Sculpting Class

Best for: Girls and boys · Birthday or any-time gift · ~£30–£60 for a session A pottery class gives a six-year-old something genuinely surprising: the experience of making something real with their hands that did not exist before they walked in. Children this age are deeply motivated by mastery — by the satisfaction of a finished thing they made themselves. A small, glazed pinch pot sitting on their bookshelf carries that pride for years.

Look for local studios that offer children’s drop-in sessions or parent-and-child workshops. Many are one-off rather than ongoing commitments, which makes them easier to give as a gift. Wrap it with a small card that explains what they will be doing and when.

Lasts because… the made object stays, and so does the memory of making it. Creative mastery at this age builds the kind of self-efficacy that carries forward into every new challenge a child encounters.


3. A Beeswax Modelling Set

Best for: Girls and boys · Birthday, any-time · ~£15–£25 Beeswax modelling blocks are a staple of Waldorf-inspired play for a reason: they warm to the touch as a child works them, releasing a gentle natural scent, and they produce forms of remarkable beauty and flexibility. Unlike polymer clay, they do not require baking or careful handling of chemicals. A set of twelve colours is enough to make hundreds of tiny figures, food items, animals, and worlds.

Lasts because… open-ended materials have no finish line. A six-year-old will return to them differently at seven, eight, and nine, as their ideas and fine motor control develop. The same block of beeswax that made a simple ball today may become a carefully sculpted fox in two years.


4. A Children’s Museum or Zoo Annual Membership

Best for: Girls and boys · Birthday or holiday gift · ~£60–£120 for a family membership Annual memberships are among the most genuinely useful non-toy gifts because they convert a one-time visit into a standing invitation. A six-year-old with a museum membership does not have to wait for a special occasion — they can go on a rainy Tuesday, revisit their favourite exhibit, and bring a friend. Many memberships include reciprocal access to partner institutions, multiplying the value considerably.

Lasts because… a child experiences the same institution differently as they grow. The exhibit that was overwhelming at six becomes fascinating at eight; the planetarium show that confused them at six makes complete sense at nine. The membership grows with them.


5. A Nature Journalling Kit

Best for: Girls and boys · Birthday, end of school year, any-time · ~£20–£35 A beautiful blank notebook, a set of watercolour pencils, a magnifying glass, and a simple field guide — assembled together as a gift — creates a nature journalling kit that a curious six-year-old can use for years. The practice of noticing, recording, and drawing what they see outside connects observation with creativity in a way few gifts manage.

This kind of gift works especially well for children who love being outdoors but have not yet been given the language or tools to engage with what they find there. A prompt card tucked inside — “draw something you found on your walk today” — gives them a starting point without constraining what they do with it.

Lasts because… nature journalling is a lifelong practice. A six-year-old who begins one is building habits of observation, patience, and close attention that serve them long after the pencils are sharpened down to stubs.


6. A Cooking Class or Baking Experience

Best for: Girls and boys · Birthday or any-time · ~£30–£55 per session Many cities and towns now offer children’s cooking classes — one-off baking sessions, pasta-making workshops, or parent-and-child bread classes. For a six-year-old, the act of measuring, mixing, and producing something edible is genuinely thrilling. The gift can be wrapped with a small apron, a child-sized spatula, and a handwritten recipe card to open on the day.

Lasts because… cooking skills build cumulatively. A six-year-old who learns to crack an egg and fold batter is already building the confidence and competence to cook independently later. The apron keeps going long after the class ends, and so does the habit of feeling at home in a kitchen.


7. A High-Quality Illustrated Storybook

Best for: Girls and boys · Birthday, any-time · ~£12–£25 A beautifully illustrated storybook — the kind with artwork that rewards looking closely, page after page — is never a boring gift for a child who loves books, and it is often a gateway for a child who does not yet know they love books. At six, many children are moving from picture books toward chapter books, but the best illustrated editions hold their place on the shelf for years because the artwork continues to offer something new with every re-reading.

Seek out books with genuine illustrative craft: layered imagery, visual storytelling that runs parallel to the text, and production quality that makes the physical object worth keeping. A well-chosen storybook is among the most portable, re-usable, and emotionally durable gifts on this list.

Lasts because… a child’s relationship with a beloved book changes as they grow. The story they understood one way at six they will understand differently at ten. The best illustrated books are genuinely re-readable across the whole of childhood.


8. A Butterfly Garden or Grow Kit

Best for: Girls and boys · Spring and summer especially · ~£20–£35 A butterfly garden kit — the kind that arrives with a voucher to send away for live caterpillars — is one of the few gifts that unfolds over weeks, keeping a child actively engaged through the stages of observation, anticipation, and wonder. Watching a caterpillar become a butterfly is a genuine firsthand experience of natural science that no documentary or app can replicate.

A similar logic applies to other grow kits: sunflower seeds with proper pots and soil, a herb garden for the windowsill, or a bean-in-a-jar kit that shows root development through the glass. Each of these is a gift that teaches time and patience as much as it teaches science.

Lasts because… the skill of growing things — patience, observation, care — transfers directly to every plant and garden a child ever encounters afterward. A six-year-old who grows their first sunflower is beginning a relationship with the natural world that can last a lifetime.


9. A Letterpress or Stamp Printing Kit

Best for: Girls and boys · Birthday, any-time · ~£18–£30 A quality stamp printing kit — wooden-handled stamps, a set of ink pads in good colours, and a blank notebook or card set — gives a six-year-old the tools to make real, handmade things that other people want. At this age, children love making things for others: cards for grandparents, gift tags, decorated envelopes. A printing kit turns that impulse into something they can do independently, any afternoon, without adult supervision.

Lasts because… letterpress and stamping is a maker skill with essentially no ceiling. The same tools a six-year-old uses to print a simple flower can be used by a nine-year-old to make layered, considered compositions. The kit that starts as a birthday gift becomes a stationery studio.


10. A Swimming, Gymnastics, or Martial Arts Term

Best for: Girls and boys · Birthday or any-time · ~£60–£120 for a term of lessons A term of lessons in a physical skill the child has expressed interest in is one of the most developmental gifts on this list. Six is an ideal age to begin structured swimming lessons if they have not already, to try gymnastics, or to start martial arts — all three develop physical confidence, body awareness, and the habit of sticking with something even when it is hard.

Present it wrapped with a small piece of related kit: a swimming bag and goggles, a leotard, or a white belt. Making the gift tangible as well as experiential helps a child understand what they are receiving before the first session arrives.

Lasts because… physical skills compound. Every term builds on the last. A six-year-old who learns to swim gains a life skill; one who begins martial arts gains a framework of discipline and respect that extends well beyond the dojo; one who tries gymnastics learns that her body can do things she did not know it could.


Unique Gift or Toy? Three Decision Factors

Not every unique gift is right for every child or occasion. The comparison between a conventional toy and a more unusual gift really comes down to three overlapping factors. Being honest about all three will get you to the right answer quickly.

Factor One: Toy Saturation

The first question to ask is simple: does this child already have everything? Many children today already own every toy, every game, every gadget — and for those children, personalised gifts with their own photos and memories become the most meaningful choice. When a child is at peak toy saturation, adding another item to the pile creates diminishing returns. A unique gift doesn’t have to compete with a full toy box; it occupies different territory entirely. It’s not trying to be the loudest thing in the room — it’s trying to be the thing they still have at age sixteen.

Factor Two: The Gifting Relationship

The second factor is who you are to this child. A parent or grandparent has deep knowledge of the child’s personality, their current friends, their favourite colours, the things they care about most. That knowledge makes a personalised or meaningful gift sing — because it shows the child they are truly seen. A more distant gift-giver has less of that context, which traditionally pushes people toward the safe default of a toy. But it needn’t. Unique gifts that are inherently interactive from the moment of opening — where the child immediately does something, rather than waiting to be told what it means — work well across all gifting relationships.

Factor Three: The Occasion’s Emotional Weight

The third factor is the one most gift-givers overlook: what does this occasion actually mean? A standard birthday party in a soft-play centre with twenty children calls for different gift logic than a best friend moving away, a graduation from nursery to school, or the end of a class year. More parents and gift-givers are moving away from one-time novelty toys and focusing on gifts that offer long-term value — recognising that the best gifts are not just about the excitement of opening them, but about how often and how deeply they continue to be used. Emotionally significant occasions deserve gifts that carry that significance forward, not ones that get retired after eight months.

Apply the Still-Treasured Test

Here is a simple, reliable filter for any gift you’re considering: ask yourself whether this gift will mean something in five years. Not whether it will still be functional — a well-made toy can remain functional for decades. But whether it will still be meaningful. Whether the child, at eleven, will come across it and feel something.

Most toys fail this test, not because they’re bad toys but because their meaning is entirely in the playing, and the playing ends. A toy exists for the moment of engagement. Once that engagement is over — once the child has grown out of the play pattern — the toy becomes a thing, inert and context-free. This is why toy storage rooms have such a particular quality of melancholy: they’re full of objects that were once intensely meaningful and are now simply objects.

A gift passes the still-treasured test when it carries something that doesn’t evaporate: a story, a relationship, a record of who the child was and who loved them. A keepsake that holds handwritten notes from a child’s closest friends at age six will mean something profound at sixteen, and probably again at thirty-six. The handwriting belongs to real people at a specific, unrepeatable moment. That’s not something time can diminish — it’s something time can only make more precious.

When you look at a gift you’re considering and you genuinely can’t imagine it passing this test, that’s useful information. It doesn’t mean the gift is wrong — it means it’s a toy, and you should decide consciously whether a toy is what you want to give.


Where Things Stand

The 2026 holiday season shows a clear split: trend-driven toys on one side and a steady move toward intentional, meaningful gifts on the other. For parents who want a gift that will still matter in a few years, beautifully made, handmade and personal gifts are increasingly easy to justify.

Frequently asked questions

What makes a gift truly unique for a 6-year-old, beyond just being unusual?

A truly unique gift at this age is one that can't be given to anyone else unchanged — it's personalised to that specific child's friendships, memories, or imagination. Generic toys, however clever, can always be re-gifted or replaced. A gift that captures something real — a handwritten message from a best friend, a drawing by a classmate, a collection of 'favourite things' filled in by the people who know them best — is unrepeatable. That irreplaceability is what turns a gift into a keepsake.

When is the best occasion to give a 6-year-old a friend book or keepsake memory book?

The best occasions are natural moments of transition or celebration: a birthday (especially a milestone one at the start of a new school year), the end of the school year when friendships are front of mind, or a farewell when a child is moving schools or towns and leaving friends behind. These moments give the book an immediate emotional purpose — friends are already together, feelings are heightened, and the act of filling it in becomes part of the memory itself.

How do I choose between a creative kit, an experience gift, and a keepsake for a 6-year-old?

Match the gift to the child's temperament and the occasion. A maker kit suits a hands-on child who loves producing things; an experience gift suits a child who lights up at adventure and novelty; a keepsake suits a child who treasures their friendships, loves re-reading cards and notes, and would proudly show a special book to their parents. For a birthday surrounded by friends, a keepsake friend book is uniquely well-suited — the celebration itself becomes the first pages of the memory.

Are friend books or illustrated keepsakes appropriate for both boys and girls at age 6?

Absolutely. While friendship books have historically been associated with girls, the underlying appeal — having something that belongs entirely to you, filled in by the people who know you best — is universal. The key is the design and framing of the book. A beautifully illustrated book with open, child-friendly prompts about favourite games, colours, foods, and funny memories works equally well across genders. What matters most to any 6-year-old is that it feels special and 'theirs'.

How much should I spend on a non-toy gift for a 6-year-old?

Most of the best non-toy gifts for 6-year-olds fall in the £15–£40 range (roughly $18–$50 USD), which is comparable to a mid-range toy. Experience gifts like museum memberships or lesson packages can run higher but are shared with the whole family. Keepsake gifts like friend books and illustrated journals tend to offer the best long-term value because they literally become more meaningful with every passing year.

Are non-toy gifts appropriate to give at a birthday party when other children are giving toys?

Absolutely. A thoughtfully chosen non-toy gift often stands out precisely because it is different. Keepsakes like a friend book, a personalised journal, or a beautifully illustrated storybook tend to be opened with curiosity and remembered long after the toy pile has been forgotten. If you are concerned about the child's reaction, frame it warmly — 'This is something you can fill in with all your friends today.'

About the author

Dori Fussmann headshot

Dori Fussmann

VP Content

Dori Fussmann leads Album Amicorum, an independent studio behind an illustrated Friend Book that children fill in by hand — turning the notes, drawings, and small messages of childhood friendships into a keepsake worth keeping. His background is in building consumer brands, and he started writing here out of a conviction that the memories that matter most belong off-screen. These articles draw on child-development research and the work of experts such as Jonathan Haidt.

Keep reading